Saturday, 9 May 2009

Recycled Fashion

Recycled fashion is everywhere at the moment and it offers the perfect opportunity to cleanse your wardrobe and pick up unique second hand treasures whilst helping the environment at the same time. Oxfam are heading a new campaign entitled 'Sustain Me', collaborating with the likes of Heidi Klum, Sophie Ellis-Bextor and Jourdan Dunn (see campaign ad below). It urges women to donate their unwanted items to a good cause rather than letting our mountain of unwanted clothing continue to increase in size.
Also, fighting for the cause is the textile charity Traid who are launching the recycled fashion label 'Traidremade' with a store on Camden High Street opening at the end of May. Get recycling now.


  1. this is definitely a good trend for once

  2. I'm resolving to buy more 'upcycled', vintage, 'reconditioned' - whatever, to keep my spending down and to be less of an over-consumer. And I'm finding these kinds of online shops to be doing the most exciting things at the moment, so it makes it easy.

    And I'm going to auction the clothes that are too small for me now (grrr) for charity. Otherwise all of this non-stop shopping gets kind of gross, doesn't it?