Having missed the Boxpark launch before Christmas, I have been keen to form my own opinion. I finally made a visit on Sunday to the Shoreditch site to see for myself.
Boxpark is certainly eye-catching as the sixty fashion, arts and lifestyle brands there all occupy a single black shipping container besides Shoreditch overground. The scheme had a huge amount of press during its opening partly because it was labeled as “the world’s first pop-up mall”. The term conjures a more impressive and grand image than the reality, but it is still quite an impressive structure in what was up-until-recently wasteland.