In the past we’ve only been able to gorge over online images and compliment our Scandi counterparts on the beauty of their minimalist outfits. Now we can experience & Other Stories ourselves with the launch of a flagship store on London’s Regents Street.
The store is part of the latest brand rollout by the Nordic powerhouse, H&M. & Other Stories is hugely well-received internationally and H&M are obviously investing heavily in to the brand as they are launching stores simultaneously in all of Europe’s left-field fashion capitals incorporating Barcelona, Berlin, Copenhagen, Milan, Paris, and naturally the Queen of minimalist utilitarianism, Stockholm.
& Other Stories is due to open in spring and being an avid supporter of Cos, I can’t wait to see what its younger sister has to offer.