Saturday, 23 February 2013

Street Scouting: Meadham Kirchoff

Meadham Kirchoff, London Fashion Fashion A/W 13, Models

(Image courtesy of Topshop)

Meadham Kirchoff always succeed in giving the audience what they least expect, and they certainly achieved that this season with their melancholic and Victorian collection full of frills, high collars and monochrome colours.

However, the highlight for me was most definitely the manner in which the models were scouted. Out went the traditional casting method. Seasoned runway models were rejected as Meadham Kirchoff took to the streets to find their girls. What a fantastic back story to their collection, and yet again Meadham Kirchoff leave us all in shock and awe.

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