Marc Jacobs is pioneering the fashion world by becoming the first high-end fashion label to create a plus-size range. This is revolutionary for an industry that tends to ignore any woman over a UK size 14.
The plans were revealed by Marc Jacobs’ business partner, Robert Duffy, on Twitter. "We gotta do larger sizes," he added. "I'm with you. As soon as I get back to NY. I'm on it! It will take me about a year. But stay with us."
Duffy told followers that the brand was ‘in talks’ about the range and hinted that the plus-sized range would be an entirely new range rather than including plus-sizes in his catwalk collections. Fans are being asked to brainstorm names for the new range which is set to be launched next year.
Marc Jacobs is not just breaking new ground in fashion but is also partaking in a savvy business move for the company. The demand is certainly there for plus-sized clothing, but at the moment the supply is not. Marc Jacobs is simply responding to the markets needs and if this range is successful, other designers will certainly follow suit.