Fashion and the Digital Revolution

Digital technology and fashion is a relationship that is going from strength-to-strength in recent seasons. There’s no doubting that the digital revolution is in full swing. As a social media advisor in my professional life and a fashion blogger inmy personal, it is a collaboration that I wholeheartedly support and actively follow.

Burberry, being the digital innovators of the international fashion world, have revolutionised the field. Burberry have continued to impress in just about every digital channel; from acquiring approximately 8.5 million fans on Facebook to the live streaming of last year’s London Fashion Week spring/summer 2011 catwalk show on to Piccadilly Circus.

However, the campaign that captured the world’s attention was the psychedelic catwalk show featuring hologram models, to celebrate the launch of its Beijing flagship store. The show featured six hologram models, including Edie Campbell, walking through one another, bursting into snowflakes and multiplying along the catwalk. It was a visual masterpiece!

The trend has also filtered on to the high street with the Bullring showcasing ‘The Show: redefinition’ as part of Style Birmingham Live from Friday 23 – Sunday 25 September. The Bullring will set the stage for yet another digital technology and fashion collaboration. This will involve real-life models walking the catwalk against a holographic backdrop.

The Show: Redefinition; has taken inspiration from the autumn/winter 2011 key trends, including gothic and 40s Hollywood. What makes this fashion show even more accessible is that you can buy all of the affordable looks from the shops within the Bullring. It is great to see a catwalk show that is available to the general public. Let the revolution continue!

Fashion and the Digital Revolution

Digital technology and fashion is a relationship that is going from strength-to-strength in recent seasons. There’s no doubting that the digital revolution is in full swing. As a social media advisor in my professional life and a fashion blogger inmy personal, it is a collaboration that I wholeheartedly support and actively follow.

Burberry, being the digital innovators of the international fashion world, have revolutionised the field. Burberry have continued to impress in just about every digital channel; from acquiring approximately 8.5 million fans on Facebook to the live streaming of last year’s London Fashion Week spring/summer 2011 catwalk show on to Piccadilly Circus.

However, the campaign that captured the world’s attention was the psychedelic catwalk show featuring hologram models, to celebrate the launch of its Beijing flagship store. The show featured six hologram models, including Edie Campbell, walking through one another, bursting into snowflakes and multiplying along the catwalk. It was a visual masterpiece!

The trend has also filtered on to the high street with the Bullring showcasing ‘The Show: redefinition’ as part of Style Birmingham Live from Friday 23 – Sunday 25 September. The Bullring will set the stage for yet another digital technology and fashion collaboration. This will involve real-life models walking the catwalk against a holographic backdrop.

The Show: Redefinition; has taken inspiration from the autumn/winter 2011 key trends, including gothic and 40s Hollywood. What makes this fashion show even more accessible is that you can buy all of the affordable looks from the shops within the Bullring. It is great to see a catwalk show that is available to the general public. Let the revolution continue!

Jonathan Saunders, London Fashion Week A/W 11

Jonanthan Saunders created one of my favourite collections of London Fashion Week!

The collection is a beautiful mixture of roaring 20s

inspired prints, including a beautiful bird print

(a LFW mini-trend in itself this year).

I loved the colour palette from the shades of emerald and sapphire to the soft cream and sophisticated black.

What I love more than the shows itself is

spending time backstage.

I really enjoy watching the whole process unfold from the hair and make-up to the catwalk run-through.

Jonathan Saunders was a particularly good show to be at backstage as there was a fantastic atmosphere!

Here are some of my photos from backstage at Jonathan Saunders where you can see the models getting the final touch for the catwalk show above. What did you think of the collection?

Jonathan Saunders, London Fashion Week A/W 11

Jonanthan Saunders created one of my favourite collections of London Fashion Week!

The collection is a beautiful mixture of roaring 20s

inspired prints, including a beautiful bird print

(a LFW mini-trend in itself this year).

I loved the colour palette from the shades of emerald and sapphire to the soft cream and sophisticated black.

What I love more than the shows itself is

spending time backstage.

I really enjoy watching the whole process unfold from the hair and make-up to the catwalk run-through.

Jonathan Saunders was a particularly good show to be at backstage as there was a fantastic atmosphere!

Here are some of my photos from backstage at Jonathan Saunders where you can see the models getting the final touch for the catwalk show above. What did you think of the collection?

London Fashion Week Top Ten A/W 11

Firstly, sorry for the HUGE amount of time passed

since my last blog post!

The past fortnight has been manic, both in the build-up to,

and during London Fashion Week and I feel like I haven't stopped.

I think that I've only just managed to come out the

other side with the help of my two best friends Mr expresso and Miss Berocca.

It's been an exciting few weeks working on LFW

and I can't wait to tell you all about my favourite bits...

Firstly, it makes sense to start from the top and tell you

about my favourite shows from LFW.

You can also remind yourself of my highlights from last London Fashion Week.

So, here is my top ten of shows:

1. Mary Katrantzou

2. Jonathan Saunders

3. Acne

4. Erdem

5. Burberry

6. Christopher Kane

7. Roksanda Ilincic

8. Holly Fulton

9. Charles Anastase

10. Richard Nicoll

London Fashion Week Top Ten A/W 11

Firstly, sorry for the HUGE amount of time passed

since my last blog post!

The past fortnight has been manic, both in the build-up to,

and during London Fashion Week and I feel like I haven't stopped.

I think that I've only just managed to come out the

other side with the help of my two best friends Mr expresso and Miss Berocca.

It's been an exciting few weeks working on LFW

and I can't wait to tell you all about my favourite bits...

Firstly, it makes sense to start from the top and tell you

about my favourite shows from LFW.

You can also remind yourself of my highlights from last London Fashion Week.

So, here is my top ten of shows:

1. Mary Katrantzou

2. Jonathan Saunders

3. Acne

4. Erdem

5. Burberry

6. Christopher Kane

7. Roksanda Ilincic

8. Holly Fulton

9. Charles Anastase

10. Richard Nicoll

LFW S/S 11 Highlight: Mary Katrantzou's Lampshade Skirts

With London Fashion Week A/W 11 almost upon us and therefore in the forefront on our minds (of course, like, when isn’t it!?), I have been thinking about my highlight from S/S 11. After thinking long and hard about this, there were several contenders to the London Fashion Week Swarowski jewelled crown.

The shortlist included Julien Macdonald’s sexy, sheer collection , the pure shock and hilarity of Janice Dickenson flashing at the LOVE Magazine party, Erdem’s picturesque open air theatre setting and his beautiful floral collection, the 70s revival at Giles and the Mary Katrantzou lampshade skirts.

The winner is...Mary Katrantzou’s lampshade skirts. Who would have thought that our favourite everyday household appliance could be transformed into this? Katrantzou mused: "With this collection, I wanted to put the room on the woman, rather than the woman in the room." Mary, we salute you!